5 May 2026
There’s something quietly powerful about knowing exactly where your things come from.
In a world of fast fashion and disposable products, PITTCH is doing something different.
Every pair of socks is designed in Britain, made in Britain, and built to last — not just for one season, but for years of walks, adventures, and lazy Sunday mornings.
PITTCH was founded by Elisabeth Braddock, a fashion designer with over 35 years of experience in the clothing industry. The idea came to her while living in New Zealand, padding across cold hardwood floors and searching for a sock that was genuinely comfortable, made from natural fibres, and worth buying.
She turned to merino wool — and never looked back.
What began as a personal solution became a brand built on a simple belief: that the best products come from the best materials, made by the best people, close to home.
Every PITTCH sock up until 2025 was produced in Derbyshire, at the heart of Britain’s textile heritage — and that foundation shaped everything the brand stands for.
But 2026 marks an exciting new chapter. PITTCH is expanding its network of makers, bringing on board new artisan producers and factories from across Britain. More skilled hands. More regional craft. More of the country invested in every pair.
It’s a natural evolution for a brand that has always believed the best products come from the best people — and now those people are found from one end of Britain to the other.
Choosing British manufacturing still means shorter supply chains, better working conditions, and a smaller environmental footprint. It means the people making your socks are paid fairly and work in facilities that meet rigorous standards. And it means that when you pull on a pair of PITTCH socks on a frosty morning, you’re part of something bigger than a transaction.
Not all wool is created equal. Merino is finer, softer, and more breathable than standard wool — it won’t itch, it regulates temperature naturally, and its antibacterial properties mean you don’t need to wash it after every single wear.
It’s also biodegradable. When a PITTCH sock eventually reaches the end of its life, it returns to the earth. No microplastics. No landfill guilt.
For everyday wear, country walks, horse riding, or simply lounging at home — merino performs quietly and consistently, the way the best things always do.
We’ve all bought a pack of five socks for £3 and watched them pill, sag, and fade within a month. The maths feels right at the till, but it rarely adds up over time.
A pair of PITTCH socks costs more upfront because they’re made to a standard, not a price point. The merino is sustainably sourced. The construction is considered. The colours — bold, vibrant, unapologetically British — are designed to stay vivid wash after wash.
Buy once, wear often. That’s the PITTCH philosophy.
PITTCH recently joined the Guild of Master Craftsmen — an organisation that stands for skill, integrity, and excellence in British business. It’s a fitting home for a brand that has always believed doing things properly matters.
In an age where it’s easier than ever to outsource everything overseas, Elisabeth has chosen a harder, more honest path. And the socks speak for themselves.
Ready to feel the difference? Explore the full PITTCH range — and discover what it feels like to wear something made to last.
