Our Story: From New Zealand Roots to British Craftsmanship
Founded in 2014 by industry veteran Elisabeth Braddock, PITTCH was born from a simple mission: to solve the “cold floor” problem with a superior, sustainable solution. Inspired by the rugged landscapes of New Zealand and rooted in the heart of the British countryside, Elisabeth set out to create the ultimate versatile sock.
Today, PITTCH represents the perfect marriage of rural heritage and contemporary city style. We are more than just a clothing brand; we are a commitment to ethical business and the resurgence of high-quality British manufacturing.
Why Choose PITTCH Merino Wool?
Most wool socks are bulky or itchy. At PITTCH, we exclusively use fine-fiber Merino wool, a natural “super-material” that redefines comfort.
Unmatched Softness: Our fine fibers ensure a non-itchy, luxurious feel against the skin.
Performance Ready: From the golf course to the equestrian trail, our socks are designed for durability and movement.
Eco-Conscious Quality: Merino is naturally biodegradable, recyclable, and antibacterial, meaning your socks stay fresher longer and require less frequent washing.
Vibrant Style: We believe sustainability shouldn’t be dull. Our collections feature bold, vibrant colors that transition seamlessly from country lanes to city streets.
Sustainable. Ethical. British-Made.
We take pride in our “Slow Fashion” approach. By choosing PITTCH, you are supporting:
Local Industry: Every pair reinforces our commitment to UK-based production.
The Environment: We use sustainably sourced materials that reduce your carbon footprint.
Longevity: We build products that last, moving away from the “throwaway” culture of fast fashion.
“PITTCH is the perfect companion for those who value comfort without compromising on style or ethical standards.”
Technical Features
Our sock ranges incorporate multiple technical features carefully chosen to ensure each range delivers comfort, practicality and durability, without compromising the look and vibrant colours of the Merino wool.
Accreditations
We are delighted to have accepted into the Guild of Master Craftsmen. Why is this important to your our customer?
Accredited for our commitment to higher standards.
Skill – Integrity – Expertise
Approved for our commitment to quality and care
Giving you confidence through recognised Guild accreditation
Independently accredited for quality and professionalism
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